Sunday, June 8, 2008

Nominal Groups

Nominal Groups: This is another useful group for decision-making technique, which is used occasionally. In this technique, the group members are actually brought together. This technique is generally used when creative and innovative ideas are required.

This technique begins with the managers assembling a group of knowledgeable people and outlining the problem to them. The group members are asked to list out the possible solutions to the problem. The members then present their ideas. These are then recorded (on a flip chart of blackboard) in full vies of the group. When all the responses are recorded on the master list, the group members discuss and evaluate the ideas openly. Group members then rank the various alternatives and decide on the best alternative. The alternative that secures the highest rank represents the decision of the group. However, it is up to the managers to accept or reject the group decision.

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